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5 FAST “Surefire” Ways to Find Hot Niches

A hot niche is one where there is more demand than supply. That is, there are lots of people looking for a solution and ready to pay money for that solution, and not enough marketers out there offering the solution that buyers are looking for.

5 Simple Ways to Find Hot Niches FAST

Seeing what is selling, or doing keyword research, or haunting the best seller lists of Amazon are all great ways to uncover niches. But oftentimes the very best niches are right under our noses. These are the niches were people are truly desperate for a solution and you can be the hero who steps in, saves the day and makes a healthy affiliate commission for your effort.

Just to be clear: There are niches and there are keywords, and these two things work together but are NOT the same.

Your focus should be on finding a hot niche and only then do you look for the keywords you’re going to target.

And finding hot niches can be as easy as paying attention to what’s happening around you.

  • Look for the problems in your everyday life. Your computer is running just about as fast as molasses in winter and it’s driving you bonkers. Cheer up, you’ve just found a niche, because you can BET you’re not the only one with this problem.

You do a Google search and sure enough, there are forums everywhere full of people looking for ways to speed up their computer or laptop.

You do a second search and find there are several products out there, with affiliate programs, that address this specific problem.

Congrats, you just found your first hot niche. You can now create your own WordPress site addressing the issue and offer the products as your solutions. In fact, if you purchase one of the products and then use some of their tips as your content (rewrite it!) you’ll come across as the authority. Then when you recommend they get the product to get the other 90% of the info they need, sales will be easy.

Another example: A young lady was taking self-defense classes but found the entire experience to be frustrating. The instructor would rush through a dozen or more examples of different moves in each class, and by the end of each class she couldn’t remember more than one or two. She said, “If only I had this stuff on video, I could actually LEARN it.” Bingo! If you overheard this comment, within minutes you could find a self-defense program for women online, and within a week you could be making profits from it by addressing the exact problem stated by the lady in class. Keep your ears open and opportunities will abound!

  • Promote a best selling product to an entirely different niche. Speaking of getting the product, here’s a backdoor method of finding niches: Buy a HOT selling product, one with tons of competition. See how everyone else is promoting this product, then do it differently. Look inside the product, find out who else it applies to, how else it can be used, what niches would benefit from this product who aren’t being marketed to, and market the product to those niches.

Instead of meeting stiff competition, you’ll be in a league (and a niche) of your own promoting a hot seller to people who otherwise would never have heard of the product.

  • Watch the news for things that are about to catch on. For example, if you were at the forefront of the Paleo diet or the Keto diet or any of these special diets, you could have cleaned up. Guarantee, there is a new diet on the way.

Or maybe there’s a really hot star who is bragging about her workout or her exotic pet or her accessories. Watch to see what’s going to catch on, and if there is an affiliate program tied to it, you can do really well if you’re a first mover.

  • Look for what drives people to distraction. That is, what is it that invades their thoughts at all times of the day? What keeps them awake at night? What would they pay money to solve RIGHT NOW?

Weight loss is a big one, and so are most health issues. A bad relationship is at the top of this list. Pregnant women are continually thinking about their baby and whether or not they’ll be a good mother. Men are continually thinking about sex. The key here is to get really specific and not try to go after the entire niche. A fellow marketer knew a pregnant woman who had a particular health issue. He found a product that addressed this issue, made a website on this and because it was so keyword specific, he got it ranked easily and still makes several sales from this a week, passively.

  • Look for the fears. All around you, people are afraid. The woman next to you in the check out line is afraid she’s going to lose her husband. The person behind her is afraid he’s going to lose out on the promotion. In the next aisle is someone who is afraid they won’t get the job they want, or any job at all.

Next to them is someone who is afraid she’s going to have to pay thousands to get her car or her home fixed. And next to her is someone who fears their tax problem will never be solved. Look for the fears and you’ll find people who will leap at the chance to get their problem fixed so they can start relaxing again and not be so worried every moment of the day.

The next time someone looks worried, or your friend complains about a problem, or you find yourself frustrated – realize you may have just found your next hot, profitable niche.

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Ways to Get PAID for Your Product Even BEFORE You Create It.

Seriously, have you ever received an affiliate commission before the product was even created? Of course not. A frequent objection I hear from affiliate marketers is they don’t want to create their own products because they will have to wait until after the product is created to get paid. BUT, what if you could get paid before you create the product?

How to Get PAID for Your Product BEFORE You Create It

Here’s how you do it: Offer to let your customers watch over your shoulder as you do what you’re going to teach. In other words, do a live case study so they can see step by step what happens.

Let’s say you were going to make a product on how to sell t-shirts. You would let them see the process from start to finish, watching everything you do. You then take these recordings and sell them as your finished product, too. So you get paid in advance by people who want to see you do this as you do it, and then you have an asset you can sell over and over again.

Pick something you want to learn that others want to learn, too. Spend a week or two learning the basics, and then do it. Whatever it is, just do it. Then report on your results as you go. That is, document each day what you do and the results you get.

How to Promote Your Product to Buyers

There’s likely no need to make a humongous promise, like earning a million bucks in 22 days. Who’s going to believe it anyway? Instead, promise that you’re going to show them how to do the thing that you’re teaching. You’ll use video, screenshots, writing, etc., to show them what to do in each step and how to do it, and what to do if this happens or that happens. And when you make a mistake, add that in as well, since it shows them what not to do.

You’ll begin with the very first step, whether it’s research, finding an outsourcer or whatever, and do it in chronological order. It’s easy for you to do this way, and it’s easy for your customers to follow, too.

In your marketing, you’ll tell them why they should care about what you’re teaching – for example, that it’s an easy market to break into, extremely hot and so forth. You’ll also tell them what expertise you already have that you’ll be applying to this training, if any.

Then you’ll tell them exactly what they’ll learn, step by step, and what they’ll get out of it. It might be as simple as they’ll have their first product sold.

This is how you market the product before you’ve even made it. After you make it, then you’ll know your exact results. Maybe you sold 82 units in 21 days. That can become part of your promise, that you’ll show them how you did it, and maybe by copying you, they can do it, too.

But What if My Product Doesn’t Sell?

Hey, it happens. You spend hours, days or weeks creating a product and only sell a few copies. Guess what? That’s okay, for two reasons. First, you now have more experience creating products. Second, and this is the big reason – you can re-purpose the content. Maybe it didn’t sell as a $27 product, but can you turn it into a Kindle book and sell a few copies a day? “But I’ll only make $5-$10 bucks a day on Kindle.” Yeah, multiply that by 365 days and tell me if it’s worth it.

You can re-purpose it into list building material, email autoresponder series and so forth. You can rename it and re-market it, because odds are you didn’t do a very good job the first time because you’re still learning. You can use it as a free bonus to sell more of your next product. You can repackage it – if it’s audio, add video. If it’s video, add a pdf. You can sell rights to it. You can sell an entire website and sales funnel based around it, and so forth.

You now have an asset. And even if it didn’t sell very well in its first incarnation, there are plenty of things you can do to still make money from it.

The Big Why of Creating Your Own Products

Do you know why you should create your own products, above and beyond what we already talked about? Because when you create products, you are exchanging a few hours of your time for an asset that can pay you for months and years to come. Creating and selling your own products will allow you to travel the world if you choose, enjoy more financial security than 95% of the population of the U.S., and live the life you want. And if that isn’t reason enough to create your own products, I don’t know what is.

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Want to Make Your Blogging EASIER ? 10.5 Ways You Can Use

One of the toughest things about blogging is the self-imposed pressure to always have a terrific, earth-shattering, life changing blog post that makes people catch fire reading it.

10.5 Ways to Make Your Blogging EASIER

You know what I mean. You’ve got that little voice whispering in your ear that if your posts don’t measure up to some impossibly high standard you’ve set, then all is lost and the world will know that you’re a fraud.

The good news is, it simply isn’t true. You don’t need every post to be a 2,000 word masterpiece or the final definitive word on your topic. Instead, all you need is content that gives your readers what they want. That’s it. Your readers want to know the latest news or the best methods? Then that’s what you give them. Forget trying to be a great writer and instead focus on being your readers’ ‘friend in the business’ and you’ll be an AMAZING blogger.

Here are 10.5 more tips to take some of the blogging pressure off of you and put the fun back into blogging:

Make yourself a posting schedule and then stick to it as regularly as you brush your teeth. Surprisingly, having a blogging schedule actually makes it easier for you to blog. It provides soft deadlines that keep you motivated to sit down and write. You won’t be able to put off your blogging if your readers expect a new post every Tuesday and Friday, and you know it.

Keep a running list of blogging ideas. Use a program like Evernote to keep track of your ideas and the resources you can draw from when writing your posts.

Forget being totally original. Seriously. Every idea is built upon or inspired by some one else’s idea. So give credit where credit is due, provide your own unique twist or take on the subject and relax – no one expects you to reinvent anything.

Re-purpose your content and other people’s content, too. Curate, list, pull bits and pieces from here and there – it’s all good. Just give credit to everyone you sourced from. And go back to your own content and see if you can’t update it, re-purpose it, mix it up or whatever. Odds are if you’ve been blogging for more than a year then you’ve got a small goldmine of content you can mine to create new content.

Be more of a reporter and less of an expert. Being the go-to expert in your niche is difficult, especially when you’re new to blogging. The pressure can become so unbearable that you cease to write, afraid you’ll pen something that will make you look foolish in your readers’ eyes.

But if you place your focus on reporting instead of being the absolute authority, magic will happen. You’ll feel freer to express your own opinions, you’ll find it’s far easier to write posts, and because you are referencing other authorities and experts in your niche, you become your own authority to your readers.

Mix up your content. Are you only writing blog posts? Then add videos. Are you only podcasting? Then write blog posts. If you limit yourself to one media, you’re also limiting the number of people who will engage in and benefit from your content.

Short is great. So is long. There was a time when it was suggested (actually, I saw this again quite recently) that no post should be under 2,000 words, and all posts should take days to write and be the absolute authority on whatever you’re writing about.

Hogwash. I briefly mentioned this in the beginning – write as much as you need to. If you can cover your topic in 200 words, DO IT. If it takes 2,000 words, then just make sure you’re holding your readers’ attention for the ENTIRE 2,000.

This reminds me of the “short sales letter vs long sales letter” debate. It’s a stupid, ridiculous debate, and here’s why: A blog post or a sales letter should be exactly as long as it needs to be and no longer. Period.

Stop leaving terrific blog comments on other people’s blogs. Seriously. You just read a post on a high traffic blog and you’ve got your own opinion or insight you want to share that you’re sure will help that blog’s readers.

Don’t do it. Instead, create your own post on your own blog and link back to the original blog. Then let the original blog know that you mentioned and linked to them in your post. This way your blog has more great content and who knows? You might get a backlink from the blog you referenced.

Use images. Every. Time. Maybe more than once, too. It’s irrefutable that images work at grabbing attention, so make sure that every post you make has at least one image. And be sure to place a caption under the image, because people are far more likely to read the image caption than anything else on the page (other than the headline, of course.)

Publish your articles on other sites. Sites like LinkedIn, The Huffington Post and many, many others allow content to be republished on their sites as long as it fits their guidelines. This is a terrific way to pick up new subscribers by posting a link back to your own profile or blog.

And what about Google’s duplicate content penalty? The duplicate content penalty doesn’t apply to syndication or curation. If it did, you’d never see a major news site appear in the top of the search results because they all subscribe to services that helps them get duplicate content, such as the Associated Press. And bloggers who frequently syndicate their content to other quality sites report that they receive no penalties what-so-ever.

10.5. Ask for the subscribe. Ask. And ask. But don’t be obnoxious. You wrote a post on getting traffic, and you’ve got a free report on even more ways to get traffic? Ask them to subscribe right there at the end of your post. “To get 27 more ways to get targeted, free traffic with the push of a button, simply tell me where to send the report and it’s yours.”

If you’ve been having trouble blogging on a regular basis, hopefully reading this has made you realize that blogging doesn’t need to be stressful. The rules are not as rigid and some would have you believe, and the most important thing of all is to simply give your readers what they want and lots of it, in whatever form it might take.

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