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Archive | May, 2019

10 Ways to Create Exciting Content for BORING Niches

It’s a mantra you’ve heard time and time again – write great, interesting, exciting, shareable content. But what if you’re in a boring niche? Or working for a boring client in a boring niche? How do you get readers excited about mundane topics like locksmiths or plumbing, or even icky topics like personal injury lawyers or rash creams?

Creating Great Content for BORING Niches

Here are 10 tips to help you create interesting content ideas for even the most boring of niches.

1. First, change your perspective before you write anything. If you think it’s boring, your readers will, too. Everything is interesting if presented in an interesting manner. It’s simply a matter of finding the right angles to present your content. And the first step is to get fascinated in your topic so your enthusiasm will show in your writing.

2. Find the golden number nuggets. Dig out the industry statistics and find the fascinating bits that pull people into your story. Do you sell nails? How many nails go into building the typical house? Is your niche floor coverings? If you took all the carpet made in one month, how big of a city/state would it cover? Numbers fascinate when used in a way people can easily grasp and share with others.

3. Use stories and anecdotes. Let’s say you sell instructions on how to refinish furniture. “14 year old Annie was always the shy type, afraid to speak up and withdrawn, lacking confidence to do even the simplest of things. Then she got our beginner’s instructions for refinishing simple antique chairs. Within a month she’d finished her first project, and now a year later she’s refinished over a dozen pieces, resold 9 of them for substantial profit that she’s put away for college, and kept or given away the rest of the pieces. Most important of all, she’s gained a new sense of accomplishment and confidence which has spilled over into other areas of her life.” Wow, that’s pretty exciting!

4. Do a daily question and answer. Each day create an “ask an expert” blog post or video in which you answer one question. Create interaction, likes and shares by getting real people to ask questions through social media such as Facebook.

5. Talk about what’s wrong in your niche. Maybe legislation is pending that could hurt your industry, or someone in your niche is ripping people off. Be the leader and speak up about it. You’ll not only capture the attention of your readers – you’ll likely get links from other sites as people join the conversation.

6. Promote a cause. Sometimes when you run out of things to say about your business and your niche, it’s time to look outside of your business and find a cause to make your own. For example, a personal injury lawyer who’s helping homeless puppies and kittens to find new homes – that’s not only unexpected, it’s even warm and fuzzy – literally. And if your business is strictly virtual, you can still choose a cause and make it your own. Put real faces on it – furry or human – and tell why you and your business strongly support this cause. If you can choose a cause aligned with your business, so much the better. For example, a food niche might choose a program to feed the hungry, while a remodeling/building/decorating business might choose something like Habitat for Humanity.

7. Hold content contests. Get your readers to create content for you, based around the keywords you choose. The better the prize, the more entries you’re likely to get. Pick the top entries and then get them to get their friends to vote for the best one with retweets and Facebook shares. Publicize the contest to get more entries, more press and more backlinks.

8. Become a hub for industry content. Who says you need to write all of your website’s content yourself? Ask other industry leaders to contribute if they like.

9. Use images. I’ve said it before and I’ll say it again – people stay on your blog or website longer when you use interesting, compelling and relevant images.

10. Stretch. Okay, so your niche is car accessories – why not do an article on the top coolest cars in movies? Or maybe your niche is math tutoring – again, find the movies that use math and talk about those. It’s a great way to get your audience to relate to your products.

Even the most mundane of topics can become interesting – you’ve just got to find the right angle to write about.

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Ways to Create and Outline an Affiliate Video

Let’s say you want to promote an affiliate product by creating and posting a video online. What should you put in the video?

The Perfect Outline for an Affiliate Video

You could of course do a review of the product itself – this is great if your traffic is looking for that particular product.

But what if you’re trying to attract traffic that doesn’t know about the product? For example, let’s say you’re promoting a product that teaches how to use social media to get new business. People are searching for tips on this exact topic, but not necessarily a paid program that teaches them what they need to know.

How would you structure your video to get people to not only watch it, but to find the content helpful and interesting enough to make them want to click your affiliate link?

I’ve found the following outline works really well in quickly providing real value while seamlessly encouraging the viewers to click the link I give them. Of course you can use this to send traffic either to your own offer, your own squeeze page or directly to an affiliate offer – your choice.

Before your create your video, you’ll want to isolate one problem and one solution. For example, in the case of using social media to get business you might offer one really good tip on how to use a Facebook page to immediately begin sending traffic to a website.

Once you’ve got your one problem/one solution, here’s the outline to follow for the video:

Let them know you’re about to solve their problem in this video, and the big benefit they’ll get when their problem is solved.

Tell them in a sentence or two what the solution is.

Walk them through the exact process (step-by-step) of how to implement this solution.

Remind them of the benefits they’ll receive for doing it.

Paint a picture of what their life will be like when their big problem is fixed. You’ve given them one solution to a piece of their problem, but obviously there’s a lot more they need to know. In the case of social media to get business, paint a picture of a never ending stream of new and happy customers.

Tell them, “If you found this information helpful and you want to learn more, just click the link below this video to find out how to ___” and insert big benefit.

Thank them and remind them to click the link.

This whole process can take anywhere from a couple of minutes to as long as 10. I recommend keeping it shorter. Offer a problem/solution that has a large “WOW” factor and can be easily and succinctly described. Don’t get pushy and don’t get salesy – above all else you’re there to help them.

I’ve found this outline works great and takes the guesswork out of wondering what to put in your videos. And after you do a few of these you’ll find you can crank them out rather fast, doing several in an afternoon if you like.

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7 Ways to Increase Your Blog Writing Speed

Blogging is a proven way to stay in contact with customers, get new buyers, get traffic and backlinks and especially boost your own credibility rating. But all of that blogging takes time. Here are 7 tips to make your content creation, and blogging go a lot faster.

How to Increase Your Blog Writing Speed

1. Keep a list of your brilliant ideas. Okay, so they won’t all be brilliant but some will be. And if you don’t write them down you’ll lose them. Each time you get a new idea for a blog post, write it down. This simple act frees your mind to give you even more ideas and to improve the ideas you’ve already had.

2. When you’ve got a good idea, start making a list of what you’d like to add to it. For example, your idea might be “10 Ways to Inject $10,000 into Your Business.” As you think of each method, write it down.

3. Do your research. While you might know some of the points you want to make, you can deepen and enrich your post by also gathering information from outside sources.

4. Eliminate the least. In our example of “10 Ways to Inject $10,000,” you might actually come up with 15 ideas or more. Discard the less appealing points so you can focus on only the strongest ones. At this time you might also find that your post will be better served by focusing on just 7 methods rather than 10. This is editing before you write and can save you a tremendous amount of time. Imagine if you wrote your post with your initial 15 ideas and later decided to use just 7 – you would have written twice as much as needed.

5. Create an outline. This step alone can cut your writing time in half.

6. Prepare your work area. Before you begin writing, eliminate all distractions. Close email and social networks and turn off your phone. Set a timer and try to beat it. And then write. Don’t edit. Don’t worry about spelling, grammar, etc. Just write.

7. Edit tomorrow. As good as your editing today might be, tomorrow it will be even better as you read your post with fresh eyes.

In addition to saving time, you’ll also notice that the faster you write blog posts, the less you mind writing them. Pretty soon your post-a-week schedule might even turn into 3 or 4 new posts each week. And the more you blog, the more attention you can command!

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